Raising Funds? Discover the 4 Best Deal Structures for Startup Founders

Entrepreneurship is a thrilling ride, but it often hinges on one crucial element: funding. Whether you’re a seasoned founder or a newbie, knowing the right deal structures can be your secret weapon.

In this blog, we’ll reveal the four best deal structures that can make or break your startup journey. Get ready to uncover the keys to securing capital and forging successful partnerships. Let’s dive in!



Convertible Note: Keeping Early-Stage Financing Simple

When you’re just starting out and haven’t determined your startup’s valuation yet, a convertible note can be a lifesaver:

  • Debt That Transforms: Think of it as a loan that converts into equity when you raise a subsequent round of financing, such as a Series A.

  • Simplified Terms: Convertible notes are known for their straightforward terms, making them ideal for early-stage startups. Key terms include the interest rate, maturity date, and conversion discount or valuation cap.

  • No Valuation Hassle: You don’t have to agree on a valuation right away, which is often a challenging task for nascent startups.

  • Perks For The Investor: The conversion rate is typically established at a markdown compared to the subsequent equity round, creating motivation for the investor to convert their debt into equity.

    India Simple Agreement for Future Equity (iSAFE): Modernizing the Funding Game


This format originated from the Silicon Valley accelerator Y-Combinator as the SAFE and has since been customized for use in India. The iSAFE is gaining popularity for its simplicity and flexibility:

  • Equity Without Debt: An iSAFE allows you to secure funding without the complexities of traditional loans. Investors invest in your startup with the promise of converting their investment into equity during a future funding round.

  • Negotiating Power: You and your investors can negotiate a discount or predefined valuation cap to determine the conversion price.

  • Startup-Friendly: iSAFEs are often seen as founder-friendly due to their simplicity and focus on future growth.

    EQUITY INVESTMENT AND CCPS (Compulsorily Convertible Preference Shares): The Established Path to Growth

The predominant mode of startup funding involves these two structures.

  • Equity Investment: This involves investors securing a share of the company by infusing capital, typically in the form of preferred stock. Equity investors may enjoy specific privileges, such as a superior return on investment or precedence in the event of a liquidity event. It offers angel investors an opportunity to participate in the company’s growth, often leading to substantial returns.

  • CCPS (Compulsorily Convertible Preference Shares): CCPS strike a balance between control and investment. CCPS holders enjoy a preference in case of liquidation and can convert their shares into equity upon predefined trigger events, such as a future funding round. They often come with protective rights for investors and can be structured to comply with Indian regulatory requirements.

These financing options have their unique strengths and considerations. Choosing the right one depends on your startup’s stage, valuation, and goals. Legal and financial advice is crucial to ensure alignment with your startup’s vision and compliance with regulations. By making informed decisions, you can navigate the funding landscape effectively and establish strong, mutually beneficial partnerships with your investors.


Revenue-Based Financing: An Innovative Approach to Financing

In the vibrant landscape of the Indian startup ecosystem, a financing option known as Revenue-Based Financing (RBF) has been making waves. RBF is a distinctive form of alternative financing that offers startups a source of capital based on a percentage of their monthly revenue.

Under this arrangement, investors inject capital into startups in exchange for a share of their monthly revenue over a predefined period. What sets RBF apart from traditional debt financing is its adaptability – the monthly repayment amount is directly linked to the startup’s revenue. This feature makes RBF a highly flexible and scalable financing choice for Indian startups.

RBF is particularly well-suited for Indian startups that boast a proven business model and a stable revenue stream but may not fulfill the prerequisites for traditional debt financing. Requirements like a substantial asset base, a lengthy operational history, or a robust credit rating can pose challenges for many startups, making RBF an appealing alternative.


Understanding the various ways to structure angel investment deals is essential for startup founders. It not only determines how you secure capital but also impacts your future growth trajectory and the nature of your investor relationships. Each structure has its strengths, and the right choice depends on your startup’s stage, valuation, and goals.

Remember that communication is key when discussing investment terms with potential angel investors. Seek legal and financial advice to ensure that the chosen structure aligns with your startup’s vision and complies with applicable regulations. By making informed decisions, you can set your startup on the path to success and build strong, mutually beneficial partnerships with your angel investors.


Trouble Deciding Which Structure Suits Your Deal The Best? Our Experts Are Here!

You don’t have to do everything by yourself. TMG is the answer to all your woes. You will have a Professional, who will be your advisor, and help you navigate these compliances.

In a nutshell, we will take care of your compliances – so you have more time to focus on your core business at hand.

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