New TDS u/s 194R – Applicability on doctors and social media influencers explained

New TDS u/s 194R applicable from 1/7/2022. It is payable on any incentive given in kind.


Finance Act 2022 inserted a new section 194R in the Income-tax Act, 1961 with effect from 1st July 2022. The new section mandates a person providing any benefit or perquisite to another person for their business/profession, to deduct tax at source @ 10% of the aggregate of value of such benefit or perquisite. The benefit or perquisite may be in cash or kind. This Section will have a huge impact on social media influencers and doctors.

Watch our video to know more about this.



We’re listening: 

For any query, support or feedback, reach us at Outsourced Accounting & Tax Compliance Services or WA us at +91-9230033070.

Connect on LinkedIn:

Connect on Facebook:

Follow us on Twitter:

Subscribe to our YouTube:


Leave a Reply

Your email address will not be published.